In 2003 over 1/2 million people complained to their council about the problem of abandoned vehicles. The cost to the country to remove abandoned vehicles was a staggering £24 million.
In January 2005, a high profile media campaign was launched aimed at 17-35 year old males which showed a bereaved couple standing next to a rusty old banger with the slogan ‘Rust in Peace’. The poster was designed specifically for display in MOT centres and garages.
Throughout January all English local authorities were invited to take part in a 2-week amnesty where members of the public could dispose of their unwanted vehicles for free. 196 councils offered this a free collection service and an estimated 10,123 cars were surrendered.
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If you would like to run this campaign or if you want to get involved please contact the marketing team