Cleaning our streets of litter through the power of twitter
11 November 2010
Keep Britain Tidy is bringing social media into the real world with an online litter pick.
On Wednesday the 17th of November Keep Britain Tidy will be ridding the streets of litter through the power of twitter by holding a “Twitpick”.
The “Twit pick” will involve asking the charities 2,600 followers to each pick up one piece of litter and then tweet what they have collected.
Litter pickers will then be rewarded with a shout out telling the rest of our followers what a great job they are doing.
This will be the second time the event has taken place and the charity is hoping that it will be the biggest one yet.
Nicola Peate, digital media co-ordinator said: “Our last ‘Twitpick’ was a huge success leading to over 50 pieces of litter being removed from the streets of England including nine cans, six plastic bottles, cigarette packets and a pizza menu.
“We were delighted with the reaction from followers who responded brilliantly.
“It is a great way to empower our followers to not only show that they ‘follow’ Keep Britain Tidy but to actually do something about it and get involved with the world’s only online litter pick”
Reaction from the last ‘Twitpick’ included tweets such as “I love this idea: @keepbritaintidy updates of litter items being binned by diligent tweeters” and “I’m liking the @keepbritaintidy campaign to encourage us to pick up litter when we see it rather than walking on by”.
Make sure you get involved by following us on twitter