Kirstie’s twitter boycott gives Keep Britain Tidy a boost
01 December 2010
TV presenter, Keep Britain Tidy ambassador and prolific tweeter Kirstie Allsopp helps triple charity’s following in 18 hours.
Celebrity tweeter Kirstie Allsopp is refusing to tweet about anything other than litter and Keep Britain Tidy until the charity has 10,000 followers on the social media site.
Kirstie, who has been Keep Britain Tidy’s celebrity ambassador for the past 15 months, made her pledge on twitter while she was attending a meeting with the charity yesterday.
Within minutes, Keep Britain Tidy was inundated with new followers and Kirstie’s threat had been retweeted by the likes of Lord Sugar, Stephen Fry and Mayor of London Boris Johnson.
Kirstie’s boycott had extra impact as she regularly tweets while her Tuesday night Channel 4 show, Kirstie’s Homemade Home, is on, with crafty tips.
The crusade began at about 2pm when Kirstie tweeted ‘MORTIFIED, I’m in @KeepBritainTidy meeting & they’ve got under 3000 followers – Please, please, please sort this out, don’t let me down’.
This was quickly followed by ‘I’m on Twitter Strike, until we can get @KeepBritainTidy over 10,000 followers & tonight is KHMH so….no crafty answers until 10K’.
Since then, Kirstie’s only tweets have been about the charity and litter, ranging from ‘Twitter I miss u, but I feel so passionately about this lovely country that til @KeepBritainTidy have 10K followers we cannot be together’ to ‘If you love where you live then Litter is such a vital issue, I really feel passionately about this, please follow @KeepBritainTidy’.
To date, Kirstie’s campaign has boosted Keep Britain Tidy’s twitter following by 3,500 – to 6,300 - and the number of followers is still growing.
Helen Bingham from Keep Britain Tidy said: ‘We couldn’t believe. Our total number of followers was increasing by at least seven a minute and continued throughout the night.
‘Kirstie is a fantastic ambassador who cares passionately about litter and we’re really pleased she is helping us spread the Keep Britain Tidy message through her twitter followers.
‘We want everyone to love where they live and share the responsibility for keeping our country tidy.’
To follow Keep Britain Tidy on Twitter click here