28 April 2009
Keep Britain Tidy is stretching its rubber band deadline following a huge public response to its latest campaign.
Thousands of bands have flooded into the charity's Wigan headquarters from people who are also seeing red over the issue.
The bands will be returned to Royal Mail to highlight the scale of the problem and allow them to be reused by postal workers.
In the wake of the massive reaction, the deadline for sending in bands has now been put back to Friday 1st May. They should be sent to:
Press Office, Keep Britain Tidy,
Elizabeth House,The Pier,Wigan,WN3 4EX.
Since the campaign was launched earlier this month over 6,000 red bands have been sent in by people fed up with seeing them littering their communities.
"The response of the public to our appeal has taken even us by surprise," said Keep Britain Tidy spokesperson John Romans.
"We've heard from people who have been sending the bands back to Royal Mail for years because they feel so strongly about the issue.
"The message is clear - dropping rubber bands is a bad habit and it's time posties snapped out of it."