Call for the public to take part in national litter survey!
19 January 2011
Keep Britain Tidy is currently carrying out its annual survey to see which brands most frequently end up in the gutter as litter.
And, as part of the survey, this year the campaigning organisation is asking for the public’s help.
It is hoping pupils in England’s 15,000 Eco-Schools and those involved with youth groups, community organisations and anyone else who is passionate about litter will take part in this massive survey of England’s villages, towns and cities.
All it involves is doing a simple one-hour survey and tidy up of an area, picking up the litter and making a note on a survey form of the brands on the packaging – anything from a fast food box to a chocolate bar wrapper, a soft drink bottle to a crisp packet.
The aim of the study is to provide snapshot of the most littered brands across the country, to identify the most littered brands by area and to use the study as a way of engaging with brands to reduce the amount of litter and encourage the public to dispose of their litter responsibly.
Last year’s survey revealed that the top ten most littered brands in England were
4. Mars Incorporated
6. Coca Cola
8. Richmond (Imperial Tobacco)
10. Unbranded fish & chips/pizza/kebab
To get involved and help Keep Britain Tidy find out which brands customers’ are the biggest litter louts, click here.