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Market Research Reports

  •  Good Graffiti, Bad Graffiti?

    The aim of the research described in this report was to understand the public's attitudes towards graffiti and what would encourage them to report it to their local authorities. It was also used to gather evidence on local authority responses to graffiti including graffiti walls.

    The report is likely to be of interest to local authorities, housing associations, transport authorities and any other land managers who want to deal with the problem of graffiti as the findings presented here can be used to inform their approach.

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  •  Impact of the Smoke Free Legislation on Litter

    Keep Britain Tidy conducted a study in the months following the introduction of the ban to evaluate the effects on local environmental quality – particularly upon smoking related litter (cigarette ends and other related smoking materials that have been discarded).

    This report brings together the results of this research, and aims to create a clear picture of the situation that now exists in the wake of the smoke free legislation.

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  •  Local Environmental Quality Survey of England 2007/2008

    This is the seventh in a series of Annual Reports from the Local Environmental Quality Survey of England, produced by Keep Britain Tidy on behalf of the Department for Environment, Food and Rural Affairs, to provide a report on the Cleanliness State of the Nation.

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  •  London: Its People and their Litter

    London has historically endured poorer levels of local environmental quality (LEQ) than the rest of England. In answer to this, Capital Standards was established in 2002 to improve London’s LEQ.
    To download a copy of the report please click here

  •  People Who Litter

    This publication is one of an occasional series of papers researched, written and produced by Keep Britain Tidy. It attempts to highlight the issues of litter behaviour.

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  •  Teenage Dirtbag - Only available in Download format

    In early 2002, face-to-face interviews with teenagers were carried out to inform future campaigning to this target audience.

    The brief was simple: give us independent research so that the Keep Britain Tidy marketing team can construct campaigns to change teenagers' littering behaviour for the better. At the same time we carried out a number of anti-litter pilot schemes in schools and analysed their impact.

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  •  The Link Between Local Environmental Quality and Economic Improvement

    The purpose of this report is to demonstrate that good local environmental quality is a significant factor in improving the economic investment and ongoing prosperity of an area.

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